Meet the design team
At Design 4 Plastics, our expert team combines decades of product design experience with deep knowledge of plastics engineering to help bring innovative ideas to life from initial concept through to manufacture and market launch. Based in Wetherby, UK, our leadership includes Managing Director Keith Bell, who steers strategic growth and client partnerships; Design Director Peter Viner, founder and creative force behind technically robust solutions; Creative Director Sarah Ellis, driving bold and user-centred design thinking; and Graduate Designer Bethany Penn, adding fresh perspective and emerging talent to our multidisciplinary studio. Together, the Design 4 Plastics team delivers practical, cost-effective design and development services that turn ideas into successful products.





